Niedlov’s

Package Design

A stable of Chattanooga’s Main Street, Niedlov’s Bakery & Cafe has been a long time client of Widgets & Stone. In the Spring of 2020, the Widgets studio was tasked with refreshing the cafe’s brand to better capture a rustic, and transportive feel to the Euro inspired bakery.

During my time with Widgets, I was tasked in late 2022 to utilize Niedlov’s refreshed brand for use on some of the cafe’s newest line of over-the-counter products. Inspired by the simplicity and elegance of 19th century naturalist illustrations, I designed this Olive Oil label to capture the cafe’s established Euro feel and their respectful care for sourcing natural ingredients. 

CREATIVE DIRECTION: Paul Rustand at Widgets & Stone. 

ART DIRECTOR: Mark Walter at Widgets & Stone.

DESIGN: Noah Marlowe at Widgets & Stone. 

2022