Niedlov’s
Package DesignA stable of Chattanooga’s Main Street, Niedlov’s Bakery & Cafe has been a long time client of Widgets & Stone. In the Spring of 2020, the Widgets studio was tasked with refreshing the cafe’s brand to better capture a rustic, and transportive feel to the Euro inspired bakery.
During my time with Widgets, I was tasked in late 2022 to utilize Niedlov’s refreshed brand for use on some of the cafe’s newest line of over-the-counter products. Inspired by the simplicity and elegance of 19th century naturalist illustrations, I designed this Olive Oil label to capture the cafe’s established Euro feel and their respectful care for sourcing natural ingredients.
CREATIVE DIRECTION: Paul Rustand at Widgets & Stone.
ART DIRECTOR: Mark Walter at Widgets & Stone.
DESIGN: Noah Marlowe at Widgets & Stone.
2022
![](https://freight.cargo.site/t/original/i/9d90361c32476d1a3ea3fecea73fb4a61e2b3869afb3d046d0da3ee995ef6103/Niedlovs_Exterior_01.jpeg)
![](https://freight.cargo.site/t/original/i/1220b6d6daca6473fb5577027875b9d41bdf214e7a3b9ef8e81348d13d9064bb/Niedlovs_Exterior_02.jpeg)
![](https://freight.cargo.site/t/original/i/5799126fd5532b50f7bbaebe0f1095411e4c8ab857d6c49164ecd2277bf22d5e/Niedlovs_Tag_01-04.png)
![](https://freight.cargo.site/t/original/i/d1591f2747d46861e0a279d459a771ab999b5197cce2e6c899de080a4c3f0352/Olive_Oil_Edit_01.jpg)
![](https://freight.cargo.site/t/original/i/2bdd3ee8d0b1b757e18dc55b3f6e8cb4fed6325b00081ff93d2faf98890ce673/Olive_Oil_Draft_Labels_01-01.jpg)
![](https://freight.cargo.site/t/original/i/087054dcfb3931bb09d89898746dd15edb8e3bd7c60aad8b48b82b833394fdff/Olive_Oil_Edit_03.jpg)