Applied Information
Concept BrandingApplied Information is a technologies company focused on “Smart City Solutions.” Their patented technologies aim to bring solutions designed to improve safety, reliability, and logistics to city wide systems. Their products exist and function within the “internet of things,” allowing traffic intersections, school beacons, and guidance systems to interface directly with first responders. Allowing for quicker and safer response times through technology assisted mobility.
Applied Information partnered with Widgets and Stone to improve their brand and visual hierarchy. This concept I designed for their brand, utilized the language established by their existing logo and mission statement, to highlight both the invisibility and applied practicality of the “internet of things” in a city-wide context.
CREATIVE DIRECTION: Paul Rustand at Widgets & Stone.
DESIGN: Noah Marlowe at Widgets & Stone.
2022
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